EXPERIENCE
  • is knowledge.
  • is everything.
  • is 30 years deep.
  • is integrity.
  • is global.
  • is different.
  • in its purest form. Finally

REUVENI Development Marketing is a privately owned and operated brokerage company, founded by industry expert Shlomi Reuveni. The firm focuses on the sales and marketing of conversion and ground up new development projects. With more than 30 years of real estate experience and an impeccable reputation, Reuveni has successfully collaborated with the esteemed New York City real estate brokerage community, developer clients, and industry professionals. Reuveni is known industry-wide for his hands-on approach, and has been the driving force behind the design, pre-development planning, marketing, and sales process of over $3 billion of conversion and ground up new development projects.

REUVENI Development Marketing’s passion-fueled and supremely professional real estate development services include Research and Analytics, Pre-Development Planning and Design, Marketing and Branding, Brokerage and Sales, and Consulting.

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Shlomi Reuveni
President and CEO
Shlomi embodies the firm’s credo of Learn. Adapt. Reinvent. Repeat.
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“Real Estate is part of my life narrative, a true passion. It’s who I am. Our client relationships are personal to me. They are like family and their success is my priority.”
Charismatic, deeply passionate about his work and universally respected and acknowledged as one of the most successful leaders in New York real estate, Shlomi Reuveni is recognized throughout the industry for his professionalism, integrity and unsurpassed commitment to excellence. His keen insight into cutting-edge market trends and changing conditions, negotiation skills and vision, as well as an extraordinary sense of commitment and boundless energy, provide a consistent level of hands-on service and utmost attention to detail – the very essence of what over three decades of experience can deliver.

Reuveni’s 30+ year successful track record and battle-proven experience extends and is manifested in all facets of the business: ground up and conversion development, design, construction and architectural planning, Attorney General process, contract negotiations, financial pro formas, residential brokerage, sales, leasing, international relocations, property management, marketing, branding, advertising, public relations, and more.

He truly embodies the firm’s credo of Learn. Adapt. Reinvent. Repeat.

A strategic decision maker with a loyal following of developers, investors, and industry professionals, Reuveni most recently served as the managing director of TOWN New Development, where he worked on a vast portfolio of notable new development projects including Madison Equities’ 212 Fifth Avenue in NoMad, Artimus’s Circa on the Upper West Side, DNA's 280 St. Marks in Prospect Heights, Continental Ventures’ 52 Wooster, along with a strong pipeline of other new projects.

Prior to TOWN, from 2007-2014, Reuveni spent seven years as a senior managing director and executive vice president with Brown Harris Stevens SELECT. As company leader he managed sales for record-setting projects such as the Laureate, One Morningside Park, 15 Union Square West, Apple Bank Condos, Reade57, Merritt House, and 666 West End Avenue, among others.

Reuveni previously held the title of senior vice president for Corcoran Group from 1996-2007, handling sales and rentals, as well as management of successful new development projects such as Crossing23, 92 Greene, Element, and The Olcott.

Reuveni also served as an international relocation and leasing specialist with Quality Living Real Estate from 1989-1995, and an on-site leasing manager and broker with J.I. Sopher Real Estate from 1986-1988.

Email: shlomi@reuveni.com
Lisa Morrice
Director of Marketing & Branding
Lisa is a purpose and results-driven marketing and branding leader with over 12 years of experience building and transforming brands and business - from startup to established - across the Consumer Packaged Goods, Alcoholic Beverage and Real Estate categories.
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“Driven by strategic thinking, fueled by measurable results”
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“Driven by strategic thinking, fueled by measurable results”

Lisa is a purpose and results-driven marketing and branding leader with over 12 years of experience building and transforming brands and business - from startup to established - across the Consumer Packaged Goods, Alcoholic Beverage and Real Estate categories. Lisa’s experience includes time at a global agency as well as in-house in Toronto, Canada and most recently New York.

Lisa is a passionate brand builder with extensive experience in executing big idea creative campaigns and successful go-to-market strategies. Lisa has experience across many marketing disciplines including brand strategy and management, advertising, digital media, creative campaign development, social media and sales enablement.

Lisa serves as Director of Branding and Marketing at REUVENI Development Marketing. As Director, Lisa oversees both the marketing and branding of Reuveni and ongoing brand awareness.

When Lisa is not working, you will find her enjoying time with her son Aston and playing tennis.
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Daniel Pupke
Director of Development
Daniel is responsible for the oversight of Reuveni's development advisory and consulting practice, from project inception to completion.
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"It is a true gift to work hand in hand with some of the most creative minds in the world as they put their thoughts together to shape the skyline."
Daniel Pupke serves as Director of Development at Reuveni Development Marketing. In this role, he is responsible for the oversight of Reuveni's development advisory and consulting practice, from project inception to completion. His responsibilities include pre-development feasibility analysis and positioning, strategic planning, market research, program optimization, design ideation and management, branding, placemaking, and regulatory compliance. Mr. Pupke is a key member of the company’s executive management team, and leads additional initiatives relating to the company’s growth, strategy, and corporate communications.

Mr. Pupke brings to Reuveni a wealth of knowledge and over a decade of experience in both residential and commercial real estate development. Prior to joining Reuveni in 2021, Mr. Pupke was a Portfolio Analyst for one of the most active and established multifamily developers in Manhattan, where he was responsible for monitoring leasing activity for over 6,500 apartments and oversaw all portfolio-related market research. In this capacity he was also responsible for underwriting the leasing program for two new construction multifamily towers in Pacific Park, Brooklyn, and the repositioning of four multifamily high-rise redevelopment projects in Lincoln Square, Manhattan.

Mr. Pupke began his career at age 15 as an intern for Michele Kleier. He subsequently gained experience as an intern for Vornado Realty Trust and RXR Realty. He has had a hand in the redevelopment of some of the most iconic assets in New York including Google’s Pier 57, 90 Park Avenue, One Columbus Place, Brooklyn Crossing, The Westly Condominium, and 220 Central Park South . He has contributed to the successful delivery of over 3000 new or redeveloped housing units throughout New York City and the Tri-State area and has been involved with over $750M in condominium and cooperative transactions.

Mr. Pupke received a degree in Finance and Business Management from Providence College. He is a member of several real estate groups including the Urban Land Institute and REBNY.
Kelly Klingman
Project Manager
Kelly brings 20 plus years’ experience representing developers and top agents throughout NYC and NJ bringing over 4,350 condominium and rental residences to market throughout her career.
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Kelly brings 20 plus years’ experience representing developers and top agents throughout NYC and NJ bringing over 4,350 condominium and rental residences to market throughout her career. There is no greater complexity than NYC Real Estate which gives Kelly what she loves, and that is to work through challenges and overcome them.

Kelly worked with notable developers such as Macklowe Properties, RAL, Olnick, Chetrit, Fisher Development Associates, and China Overseas America working on groundbreaking projects such as the largest condominium conversion in the history of NYC and Jersey City’s tallest waterfront residential tower.
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Mabel Lam
Director of Project Marketing
Mabel is a passionate marketing enthusiast skilled in forging brand-consumer connections through the power of compelling story-telling, immersive experiences, and captivating digital materials.
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With an extensive background in the real estate development marketing industry, Mabel has been instrumental in the success of notable projects in Miami, Chicago, and Atlanta.
Mabel serves as the Director of Project Marketing at Reuveni Development Marketing. She is a passionate marketing enthusiast skilled in forging brand-consumer connections through the power of compelling story-telling, immersive experiences, and captivating digital materials.

Beginning her career in sports marketing, Mabel orchestrated influential brand partnerships with renowned names such as Volkswagen, MillerCoors, and Nike. Transitioning into real estate over six years ago, she has since established a remarkable track record in managing and expanding a portfolio of multi-billion dollar real estate developments. Mabel possesses a comprehensive skill set spanning various content domains, including digital and social media management, email campaigns, event coordination, website development, and strategic paid advertising. Her adaptability and creative prowess shine through in the dynamic and ever-expanding real estate market.
Jessica Lin
Marketing Assistant
Jessica's work in marketing and research is the perfect blend between creativity and analytics.
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"I am a marketing strategist for a state of mind, with multiple start-up experiences, I have been learning and evolving in an ever changing digital landscape."
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Jessica is an integrated marketing strategist originally from Taiwan, Taipei. She is passionate about event planning, graphic design, and how storytelling and targeted messaging create business-changing content.

As a Marketing Assistant, she is responsible for implementing inbound marketing strategies that help her clients increase brand awareness, generate leads, and acquire new customers. Jessica also assists in the analysis of the Reuveni team's weekly market reports, vetting data to ensure accuracy.

When she isn't working, you will find Jessica exploring foods in the city, hiking in the mountains, and snowboarding.
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Michael Barsky
Research & Data Analyst
A disciplined, diligent and determined analyst hailing from Houston, Texas -- Michael brings to the table meticulous analytical skills and indefatigable research abilities fueled by his genuine passion for real estate.
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Michael assists Daniel in market research to provide the necessary analytics to fuel Reuveni's business development and guarantee excellence across all of Reuveni's services.
Prior to joining the Reuveni team, Michael worked as a development analyst for Wolfson Group, a family office with an extensive real estate, private equity, and public markets portfolio.
Michael graduated Summa Cum Laude from George Washington University with a degree in Finance.
In his free time Michael enjoys tennis, travel, and meeting new people.
Jessica Blumberg
Office Assistant
Jessica has an undeniable entrepreneurial spirit and an unmatched skill for customer relations.
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Jessica is an Office Assistant at Reuveni Development Marketing, originally from Chicago.
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Jessica is an Office Assistant at Reuveni Development Marketing, originally from Chicago. Jessica has an undeniable entrepreneurial spirit and an unmatched skill for customer relations. In her role, Jessica is focused on helping to set up the team for success including overseeing all workspace services, resources and day-to-day office operations. Jessica is always stepping in, in any way that she can.

When Jessica isn't working, you will find her trying different workout classes, seeing art exhibits, and trying new restaurants around the city.
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Melissa Randall
Project Coordinator
Melissa has a B.A. in Political Science and Economics from the University of Colorado Denver and is currently working on an M.S. in Marketing. In addition to attending grad school, Melissa is an artist with an active practice, and volunteers with animal rescue groups.
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Prior to joining Reuveni as Project Coordinator, Melissa Randall began her real estate career in rentals focusing on Manhattan, quickly becoming a top producer in her firm. From there she moved to a larger firm to gain exposure in new development sales and leasing, as well as working with a more senior broker on luxury resale and rentals. During this time her love of finance, sales, and the creative undertaking grew into a passion for the process of sales and marketing of residential new development.
Prior to joining Reuveni as Project Coordinator, Melissa Randall began her real estate career in rentals focusing on Manhattan, quickly becoming a top producer in her firm. From there she moved to a larger firm to gain exposure in new development sales and leasing, as well as working with a more senior broker on luxury resale and rentals. During this time her love of finance, sales, and the creative undertaking grew into a passion for the process of sales and marketing of residential new development.

Previous to real estate, Melissa enjoyed a career spanning over a decade in the investment industry working in both the trading and asset management landscapes. Melissa has a B.A. in Political Science and Economics from the University of Colorado Denver and is currently working on an M.S. in Marketing. In addition to attending grad school, Melissa is an artist with an active practice, and volunteers with animal rescue groups.
Rosemarie Fales
Marketing Associate
Orchestrating an unparalleled real estate journey through inspiring moments
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With several years of marketing experience in the dynamic realm of luxury real estate, Rosemarie has garnered invaluable insights concerning the art of selling high-end properties and crafting indelible moments for the most discerning clientele.
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With several years of marketing experience in the dynamic realm of luxury real estate, Rosemarie has garnered invaluable insights concerning the art of selling high-end properties and crafting indelible moments for the most discerning clientele.

The pursuit of excellence is evident in every endeavor she undertakes. Her boundless curiosity and inquisitive nature lead her to question the status quo, delving into the intricacies of 'why' things are the way they are. The timeless architecture of New York's historic buildings and ever-evolving skyline serves as constant sources of inspiration, igniting her creativity. Her adoration for interior design further amplifies her creative prowess as all aspects of successful marketing comes down to a curated presentation that will move its audience. Authenticity resonates in all her interactions, creating meaningful connections with those she encounters.

With a Bachelor of Science in Business Management and a Bachelor of Arts in History, her academic pursuits mirror her varied interests and well-rounded approach to life. This dual expertise empowers her to seamlessly navigate the worlds of culture and commerce. Orchestrating unparalleled real estate experiences as part of the intricate threads of history, Rosemarie continues to evolve, marked by a dedication to excellence and an unyielding zest for life's most inspiring moments.