90 Morton
90 Morton is a boutique condominium in the West Village, reimagining a 1912 structure into 35 loft-like residences with casement windows and exposed beams. Four new upper floors introduce cantilevered dormers and private terraces, balancing historic character with bold contemporary design. Interiors highlight natural materials, clean architectural lines, and thoughtful craftsmanship that give each home a distinctive character. Amenities rival larger developments, including an indoor pool, concierge lobby, fitness center with spa, library, children’s playroom, rooftop terrace, and covered drive court.
CONTRIBUTION
Directed pre-development strategy, design advisory, and pricing alignment to position 90 Morton as a leading West Village conversion. Oversaw the creation and launch of a comprehensive branding and marketing campaign that conveyed the project’s architectural character and modern appeal. Guided sales through Covid with consistent performance and sustained buyer confidence, achieving a complete sellout within three years and delivering strong value retention and full returns for ownership.
CLIENT
DESIGN
Availability at 90 Morton
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