15 Union Square West
15 Union Square West transforms the historic 1870 Tiffany & Co. headquarters into a boutique condominium overlooking Union Square Park. The original cast-iron arched windows by John Kellum were meticulously restored and framed within a striking new glass and black zinc façade by ODA, blending heritage with modernity. Residences feature soaring ceilings and refined interiors by Vicente Wolf. Amenities include a full-service concierge, fitness center, spa with pool, and rooftop terrace, offering a seamless blend of history and modern luxury living.
CONTRIBUTION
Led pre-development planning, branding, and marketing strategy for the transformation of the historic Tiffany & Co. headquarters into a boutique luxury condominium. Directed the launch campaign with an emphasis on design heritage and modern sophistication, creating strong buyer appeal even amid challenging market conditions. The project achieved a full sellout within two years of market stabilization, establishing 15 Union Square West as a downtown success story and a model for adaptive reuse in New York City.
CLIENT
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