77 Greenwich
77 Greenwich rises above Lower Manhattan with a shimmering pleated-glass façade by FXCollaborative and interiors by TenBerke that balance clarity, proportion, and calm. Its 90 residences, with just one to four per floor, create a boutique high-rise experience distinct from larger downtown competitors. Designed around light, space, and serenity, the homes embody effortless luxury with thoughtfully curated finishes, refined details, and panoramic harbor and Hudson River views. Exclusive Sky-Level amenities extend this lifestyle as retreats above the city.
CONTRIBUTION
Repositioned the property with a sharper narrative, refreshed campaign, and elevated branding that reintroduced 77 Greenwich to the market with renewed energy. Implemented a targeted sales and marketing strategy that more than doubled sales velocity driving sustained momentum and achieving over 75% sold in a competitive downtown submarket.
CLIENT
DESIGN
Availability at 77 Greenwich
- A pleated-glass tower rising 500 feet above Lower Manhattan.
- Residences designed for light, stillness, and everyday ease.
- Interiors by TenBerke reflect balance, clarity, and calm.
- One- to four-bedroom homes with sweeping harbor and skyline views.
- Boutique scale, only one to four residences per floor.
- The Cloud Club: a sky-level retreat of terraces, dining, and lounge spaces.
- Positioned in FiDi’s quiet, residential enclave near parks, schools, and the waterfront.
CONTACTLet’s Build Your Next Success Story.
From landmark towers to boutique residences, our strategy-led approach elevates every development. Let’s connect to transform your vision into not just a sellout, but a long-term success story.
For press inquiries, email
INFO@REUVENI.COM
For career inquiries, email:
CAREERS@REUVENI.COM