Apple Bank Building
The Apple Bank Building at 2112 Broadway is a landmark conversion that brings 27 distinctive residences to the Upper West Side. Originally built in 1928 as the Central Savings Bank by York and Sawyer in the Italian Renaissance Palazzo style, the full-block structure retains its grand banking hall while its top four floors were reimagined by SLCE Architects. Each residence is unique, with soaring 11- to 18-foot ceilings, expansive layouts, and modern finishes. Celebrated as one of the city’s most notable bank-to-condo conversions, it stands as a model of adaptive reuse paired with Heritage-inspired design.
CONTRIBUTION
Directed marketing and sales strategy for the landmark conversion of the historic Apple Bank Building on the Upper West Side. Collaborated with the development team to position the residences as a rare blend of architectural grandeur and modern comfort, emphasizing scale, craftsmanship, and exclusivity. The program successfully attracted discerning buyers seeking prewar character with contemporary luxury, securing a complete sellout and reaffirming the building’s status as one of New York’s most distinguished residential conversions.
CLIENT
DESIGN
Availability at Apple Bank Building
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