Flatiron District

212 Fifth Avenue

212 Fifth Avenue is a neo-Gothic early skyscraper reimagined as a boutique condominium overlooking Madison Square Park. Originally built for manufacturing, its open floor plates, soaring ceilings, and oversized windows create light-filled residences that blend pre-war grandeur with contemporary design. With only two or three homes per floor, the building offers intimacy alongside scale. Most apartments feature two or three exposures with sweeping city and park views, complemented by a curated collection of luxury amenities for modern living.

CONTRIBUTION

Partnered with the developer on comprehensive pre-development and design advisory to position 212 Fifth Avenue as a premier Madison Square address. Oversaw the creation and execution of a branding and sales campaign that emphasized the building’s architectural distinction and park-front setting. The launch generated strong demand, leading to a complete sellout that validated the project’s vision and maximized investor returns in one of Manhattan’s most coveted locations.

CLIENT

Madison Equities, Thor Equities and Building and Land Technology (BLT)

DESIGN

Helpern Architects w/ Pembrooke & Ives (Interiors)

Availability at 212 Fifth Avenue



CONTACTLet’s Build Your Next Success Story.

From landmark towers to boutique residences, our strategy-led approach elevates every development. Let’s connect to transform your vision into not just a sellout, but a long-term success story.

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